You may already know some common Japanese words like tsunami, yakuza and samurai, but did you know there are many Japanese words that you can’t translate to English? What’s more, Japanese is one of the hardest and most time-consuming languages…
Toile, MOQ, WooCommerce, CSS. Up until a few months ago, these were all terms I’d never heard of in my life! To me, a toile sounds like some type of delicious French pastry, not something you put on a mannequin……
Throughout the fashion world, Tokyo is a powerhouse of design, style and inspiration. It’s unsurprising then that in recent times, Japanese fashion has started to take the world by storm. There are a few large mainstream global players such as…
As we lead up to launch, we wanted to share 10 tips for Australian fashion startups covering some of the things we’ve learnt so far. Starting a business is such a journey and if you are new to this, as…
When we embarked on this journey of setting up Yuugen, we weren’t initially sure of the direction we wanted to take with the brand image and styling. However, we knew we wanted to stand out from the crowded infant/toddler market,…
Tights totally count as pants for not only kids, but everyone. I guess that’s another whole blog though. For our first Yuugen blog post, I wanted to drill down on why tights and leggings were the linchpin for our first…
